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There are several good resources available for ideas
about building audiences. Many are available online.
David P. Miller has created a wonderful handbook
available through the ACB website entitled
Building Your Audience to Standing Room Only
(www.acbands.org/Resources.html). Bob Harlow,
Thomas Alfieri, Aaron Dalton, and Anne Field wrote
Attracting An Elusive Audience (pdf document).
Jonathan Abbott has an article titled Audience
Development: Try It, You’ll Like It (pdf document).
For the pdf documents type the title in the search box
and it will upload the document.
Another way to draw an audience is to invite guest soloists or
groups, guest conductors or composers to perform on your
concerts. If there is a local artist that has a following in your
community, feature them with the band. It will bring their
audience to your audience.
During our summer concerts we have begun a scholarship
programme for local high school students to sit in with the band.
This is great for the students, who play over one hundred and
twenty different selections during the course of the summer.
It’s great for our audience because it brings the students’ family,
friends and band directors to our concerts. Many of the students
return to play with the band or become future audience members.
Whatever your situation, I wish you success in growing your
audience. Get to know the people in your band and community.
Ask them how they would like to be involved in growing the
audience for your concerts.
Don’t be afraid to adjust and experiment with different methods
of promoting your programs. Always strive for quality
performances.
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